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Automatic Mail Direct Mail Advertising Services: Improving Response Rate

Is a 1% or 2% response rate for direct mail advertising good enough for you?

A 1% to 2% response rate has long been considered successful for direct mail advertising services. Critical success factors for a 1% or 2% response rate MUST include:

• A great direct mail message with a call to action that prompts your target audience to do something;

• A personalized message to the recipients in your target audience;

• A great design that is attractive and compelling to your target audience;

• A mailing list that matches your target audience;

• Consistency and frequency of your direct mail advertising activities.

Even with personalization, a good message, a great design, a good mailing list and consistency, a critical aspect for ensuring increased direct mail advertising success has long remained missing:

The knowledge of when your target audience is most receptive and most interested in hearing from you.

Only Automatic Mail delivers that knowledge with our direct mail advertising services. Whatís unique about our direct mail advertising services is:

• Weíll identify what your prospective customers are interested in and actively seeking;

• Weíll show you when they are most interested;

• Weíll reveal how they describe what you sell;

• Weíll pinpoint the problems they want to solve, the benefits they want to gain, the results they want to realize and more.

What does this mean for you?

Knowledge of customer requirements means you can connect with your target audience when they want to hear from you. This means that our Automatic Mail direct mail advertising services can:

• Focus your direct mail advertising message to match the interests, desires, demands and requirements of your target audience;

• Increase the personalization of your direct mail advertising message and use the same terms, phrases and vocabulary used by your target audience;

• Design your direct mail advertising pieces to match the tastes of your target audience(s);

• Deliver your direct mail advertising messages when your target audience is more receptive to hearing from you;

• Adjust your direct mail advertising campaigns to match changes in customer preferences, seasons, competitive advances, market conditions and more.

Only with Automatic Mail direct mail advertising services will you be able to connect with your target audience when they want to hear from you.

Since 1971, Automatic Mail Services has been helping companies like yours to write, design, print, and mail, highly effective, profitable marketing communications.

Contact a member of our direct mail advertising services team to discuss how we can help your company.

or call Automatic Mail right now at 1-800-474-9109
or email info@automatic-mail.com